UPG Spaces (United Properties Group, Inc.) is proud to announce a year of significant growth and technological advancement in 2025, alongside a strategic outlook for 2026. Following a successful fourth quarter and the nationwide launch of its “Powered by HelloSpace+” initiatives, the company continues to solidify its position as a leading innovator in self-storage and industrial sectors.
BROKERAGE
During Q4 2025 UPG successfully closed over $17 million in sales, handling four closed transactions for 500,000+ NRSF of storage and 42,000 SF of Industrial Flex space in Texas. Collaborating with Eric Kaplan of Self Storage Advisors Realty, UPG brokers Thomas Holman and Julie Farrar, are scheduled to close an additional $5 million in early February 2026.
MANAGEMENT
Managing over 8,000 units and 1 million NRSF last year, UPG – now “Powered by HelloSpace+” – launched its HelloSpacePlus.com consolidated marketing platform in 2025 for on-line presence and rental performance.
The steady lease-up of 100,000 SF delivered in North Texas during 2024, supports the success of the UPG planned developments, management and its platforms.
NEW CONSTRUCTION DELIVERIES
UPG assisted in the construction management, development and/or opening of three new facilities in 2025 delivering two projects in South Texas and one in North Texas. These facilities brought a total of 300,000+ NRSF to underserved markets in strategic Texas locations.
CALL CENTER
With the launch of its in-house call center now “Powered by HelloSpace+”, in early 2025 UPG effectively managed customer service, rentals and collections for all its third-party managed assets staffing these positions with highly skilled sales team members with heavy experience in the self-storage and industrial sector.
TECHNOLOGY
UPG implemented extraordinary measures in 2025 leveraging automation to improve operational efficiency and implementing aggressive revenue-management technologies.
What is our outlook for 2026?
“We can now look back on each market – considering locations individually – and determine what will be most effective and what can be adjusted for greater efficiency and stronger results,” said UPG President/CEO, Julie Farrar. “Despite necessary move-in discounts required to capture rentals, we still find that 60% of renters overall stay for over a year and see that new development is slowing to balance oversupply in most operating markets. Rates are moving upward gradually as demand improves.”
- We will continue to create value-add opportunities for improving technology and customer experience
- We are excited about new Digital Referral Programs managed through our CRM (Customer Relationship Management) platform
- Automated Follow-up Workflow enhancements on our websites
- Advertising Flow Integration to improve tracking with constant adjustments to deliver the most effective ad types by location and market
“In addition to Revenue Management, careful attention to expenses will be required to successfully manage in 2026 as we plan with intention to improve Bottom line NOI along with an upward trend in occupancy at all locations.”
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